Tired of tax receipts that look like this?

Canadian tax receipting guidelines for fundraising events

Estimated Reading Time: 4 minutes Canadian tax receipting for nonprofits and higher education institutions can be a challenge, with several key rules and guidelines to follow. Take fundraising events. Your organization bundles together entertainment or other services and sells ticket... Read More »
Looking to maximize your fundraising event ticket sales? Consider your timeline!

Setting a timeline for your fundraising event ticket sales

Estimated Reading Time: 4 minutes Whether free, paid, or somewhere in between, a lot of thought should go into fundraising event ticket sales and registrations. Like many other event-related challenges, when it comes ticketing, timing is crucial. Starting to offer tickets too late ca... Read More »

How to share your next fundraising event with those who can’t attend

Estimated Reading Time: 4 minutes There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well. It can be straightforward to reach for these objectives... Read More »
Trying to decide which advancement project to take on? We have some advice.

Key questions to ask before funding an advancement project

Estimated Reading Time: 3 minutes You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you hope to achieve, and now have the funds to select a key project. After weighing... Read More »

4 elements to A/B test in advancement emails

Estimated Reading Time: 4 minutes You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it, A/B testing means changing small aspects of an email to see if it i... Read More »
Explore how to use Facebook Live Video for alumni engagement

3 ways Facebook Live video can support your advancement initiatives

Estimated Reading Time: 3 minutes If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you considered how it could help the advancement initiatives at your school? In case you aren’t familiar wit... Read More »
Meeting with a major advancement donor prospect? Follow these tips.

Getting ready to meet with a prospective major donor to your school

Estimated Reading Time: 4 minutes The major gifts officer plays a crucial role in higher education advancement. While some advancement team members work on large-scale strategies to reach and appeal to large groups, major gift officers must be a lot more specific in their tactics. In... Read More »
Here are some tips for holding success on-campus events to support your advancement initiatives

How to involve students in advancement campaigns with on-campus events

Estimated Reading Time: 3 minutes Advancement initiatives most commonly target your school’s alumni, but what about your current students? They may have different motivations, but that doesn't mean they can't be activated, especially with on-campus events. Here, we look at why it may... Read More »
These four projects are most likely to get your higher education donors involved

4 types of projects higher education donors love to give towards

Estimated Reading Time: 3 minutes Higher education donors can give for a variety of reasons, but research shows that there are some common types of projects that motivate them more than others. While your advancement team should focus on creating overall impact for your school, it ca... Read More »

Tips for reaching your school’s alumni on Facebook

Estimated Reading Time: 4 minutes We recently explored the social media channels you were most likely to find your school’s alumni on, and unsurprisingly, the answer was Facebook. In fact, 84% of those between the ages of 30-49 are active there. But Facebook users know that the websi... Read More »