Advancement experts share their favorite digital strategies to engage alumni

Estimated Reading Time: 5 minutes Advancement teams in today’s age must use a variety of tactics to engage alumni. Traditional methods like direct mail and phone calls will always have a role. But more and more, alumni prefer to be reached online, and digital channels can prove very... Read More »
Learn all about the benefits of HEDA for Advancement

Salesforce’s HEDA for Advancement: What schools need to know

Estimated Reading Time: 3 minutes Salesforce’s Higher Education Data Architecture is a fantastic platform for schools, but what about HEDA for Advancement? Whether your school is already enjoying HEDA or just learning about it, this guide is a worth a read! What is Salesforce’s HEDA?... Read More »
All you need to engage alumni on LinkedIn

How to use our free message templates to engage alumni on LinkedIn

Estimated Reading Time: 3 minutes Our new resource, 10 free templates to engage alumni on LinkedIn, is now available for education advancement professionals! LinkedIn is the platform where former students are most likely to be actively participating. We’ve been thrilled to hear from... Read More »
How can you engage Canadian alumni working across the globe?

Staying in touch with Canadian alumni all over the world

Estimated Reading Time: 3 minutes Let’s start with the good news: Canadian alumni are in demand! Roughly 1-in-40 recent graduates between the ages of 21-25 leave home to work abroad. Canadian colleges and universities are also popular among international students. Often, they choose... Read More »
Leverage LinkedIn for Advancement with these simple tactics

LinkedIn for advancement teams – 5 key tips

Estimated Reading Time: 3 minutes Data continues to point out the strength of LinkedIn for advancement teams as they steward their school’s alumni. That’s why we just released these 10 free message templates to engage your alumni on LinkedIn! As advancement officers know, the persona... Read More »
These tips can help you improve the results of your advancement communications

Four ways to segment your advancement communications to alumni

Estimated Reading Time: 4 minutes Effective targeting and segmentation can make all the difference in your advancement communications. Your alumni have key differences, which makes certain messages more likely to influence them than others. The good news is that tools like Causeview... Read More »
When is the time right to ask for a donation to your school over LinkedIn?

When is the right time to ask for a donation on LinkedIn?

Estimated Reading Time: 3 minutes Your school’s alumni are frequently using LinkedIn, and data shows that it’s a great place to engage them. As important as it is for your advancement department to stay connected with former students, your end goal remains generating donations. When... Read More »
Tired of tax receipts that look like this?

Canadian tax receipting guidelines for fundraising events

Estimated Reading Time: 4 minutes Canadian tax receipting for nonprofits and higher education institutions can be a challenge, with several key rules and guidelines to follow. Take fundraising events. Your organization bundles together entertainment or other services and sells ticket... Read More »
Looking to maximize your fundraising event ticket sales? Consider your timeline!

Setting a timeline for your fundraising event ticket sales

Estimated Reading Time: 4 minutes Whether free, paid, or somewhere in between, a lot of thought should go into fundraising event ticket sales and registrations. Like many other event-related challenges, when it comes ticketing, timing is crucial. Starting to offer tickets too late ca... Read More »

How to share your next fundraising event with those who can’t attend

Estimated Reading Time: 4 minutes There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well. It can be straightforward to reach for these objectives... Read More »