Trying to decide which advancement project to take on? We have some advice.

Key questions to ask before funding an advancement project

Estimated Reading Time: 3 minutes You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you hope to achieve, and now have the funds to select a key project. After weighing... Read More »

4 elements to A/B test in advancement emails

Estimated Reading Time: 4 minutes You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it, A/B testing means changing small aspects of an email to see if it i... Read More »
Explore how to use Facebook Live Video for alumni engagement

3 ways Facebook Live video can support your advancement initiatives

Estimated Reading Time: 3 minutes If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you considered how it could help the advancement initiatives at your school? In case you aren’t familiar wit... Read More »
Meeting with a major advancement donor prospect? Follow these tips.

Getting ready to meet with a prospective major donor to your school

Estimated Reading Time: 4 minutes The major gifts officer plays a crucial role in higher education advancement. While some advancement team members work on large-scale strategies to reach and appeal to large groups, major gift officers must be a lot more specific in their tactics. In... Read More »
Here are some tips for holding success on-campus events to support your advancement initiatives

How to involve students in advancement campaigns with on-campus events

Estimated Reading Time: 3 minutes Advancement initiatives most commonly target your school’s alumni, but what about your current students? They may have different motivations, but that doesn't mean they can't be activated, especially with on-campus events. Here, we look at why it may... Read More »
These four projects are most likely to get your higher education donors involved

4 types of projects higher education donors love to give towards

Estimated Reading Time: 3 minutes Higher education donors can give for a variety of reasons, but research shows that there are some common types of projects that motivate them more than others. While your advancement team should focus on creating overall impact for your school, it ca... Read More »

Tips for reaching your school’s alumni on Facebook

Estimated Reading Time: 4 minutes We recently explored the social media channels you were most likely to find your school’s alumni on, and unsurprisingly, the answer was Facebook. In fact, 84% of those between the ages of 30-49 are active there. But Facebook users know that the websi... Read More »
Learn about Causeview's update for Salesforce Lightning and more.

An update for Salesforce Lightning and more in the next Causeview release

Estimated Reading Time: 2 minutes Our next Causeview Fundraising release includes an updated look and feel for Salesforce Lightning, as well as new Matching Gift functionality. Coming August 9th, we're upgrading Causeview Fundraising to include a host of new and improved features for... Read More »
Tips to help small and mid-sized nonprofits compete for donations

How can small to mid-sized nonprofits compete with larger ones for donations?

Estimated Reading Time: 3 minutes Every nonprofit works diligently to generate support and donations from the public, but small and mid-sized nonprofits face an additional challenge. Not only must they convince the public that their cause is worthy, they also have to compete with lar... Read More »
Read on for tips of launching a successful matching gifts program

The ins-and-outs of launching matching gifts program

Estimated Reading Time: 3 minutes A matching gifts program can be a big hit for nonprofits and higher education institutions. If you’re not familiar with them, these typically involve a corporate sponsor offering to donate the same amount as your contributors do during a given timefr... Read More »