All you need to engage alumni on LinkedIn

How to use our free message templates to engage alumni on LinkedIn

Estimated Reading Time: 3 minutes Our new resource, 10 free templates to engage alumni on LinkedIn, is now available for education advancement professionals! LinkedIn is the platform where former students are most likely to be actively participating. We’ve been thrilled to hear from... Read More »
How can you engage Canadian alumni working across the globe?

Staying in touch with Canadian alumni all over the world

Estimated Reading Time: 3 minutes Let’s start with the good news: Canadian alumni are in demand! Roughly 1-in-40 recent graduates between the ages of 21-25 leave home to work abroad. Canadian colleges and universities are also popular among international students. Often, they choose... Read More »
Leverage LinkedIn for Advancement with these simple tactics

LinkedIn for advancement teams – 5 key tips

Estimated Reading Time: 3 minutes Data continues to point out the strength of LinkedIn for advancement teams as they steward their school’s alumni. That’s why we just released these 10 free message templates to engage your alumni on LinkedIn! As advancement officers know, the persona... Read More »
These tips can help you improve the results of your advancement communications

Four ways to segment your advancement communications to alumni

Estimated Reading Time: 4 minutes Effective targeting and segmentation can make all the difference in your advancement communications. Your alumni have key differences, which makes certain messages more likely to influence them than others. The good news is that tools like Causeview... Read More »
When is the time right to ask for a donation to your school over LinkedIn?

When is the right time to ask for a donation on LinkedIn?

Estimated Reading Time: 3 minutes Your school’s alumni are frequently using LinkedIn, and data shows that it’s a great place to engage them. As important as it is for your advancement department to stay connected with former students, your end goal remains generating donations. When... Read More »
Tired of tax receipts that look like this?

Canadian tax receipting guidelines for fundraising events

Estimated Reading Time: 4 minutes Canadian tax receipting for nonprofits and higher education institutions can be a challenge, with several key rules and guidelines to follow. Take fundraising events. Your organization bundles together entertainment or other services and sells ticket... Read More »
Looking to maximize your fundraising event ticket sales? Consider your timeline!

Setting a timeline for your fundraising event ticket sales

Estimated Reading Time: 4 minutes Whether free, paid, or somewhere in between, a lot of thought should go into fundraising event ticket sales and registrations. Like many other event-related challenges, when it comes ticketing, timing is crucial. Starting to offer tickets too late ca... Read More »

How to share your next fundraising event with those who can’t attend

Estimated Reading Time: 4 minutes There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well. It can be straightforward to reach for these objectives... Read More »
Trying to decide which advancement project to take on? We have some advice.

Key questions to ask before funding an advancement project

Estimated Reading Time: 3 minutes You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you hope to achieve, and now have the funds to select a key project. After weighing... Read More »

4 elements to A/B test in advancement emails

Estimated Reading Time: 4 minutes You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it, A/B testing means changing small aspects of an email to see if it i... Read More »