Advancement professionals always aim with finding the right message for potential higher education donors. But with email inboxes flooded with promotions each day, how can they stand out from…

The first impression is often the most important, and that can certainly be the case with an advancement appeal. Advancement teams often interact with students, but it is…

It’s no secret that effective donor management relies on the data you collect. For universities and colleges, the ease of gathering this student and alumni data fluctuates. Data is…

Universities and higher education institutions rely on their alumni for long-lasting support. In the digital age, this has become more complicated. As direct mail lags in popularity with younger…