Archive for April 2014

Many nonprofits regard Public Relations as an afterthought. Overburdened staff members, swamped with daily administrative tasks, often relegate their simple PR strategy to volunteers or interns. Quickly-written press releases may be sent out a few times year announcing an event with little or no follow-up. But the truth is investing a little time in devising…

After months of planning, you’ve chosen the type of fundraising event you will host, you booked your venue, secured your sponsors, promoted it like crazy and sold the tickets. Finally the event date arrives. Your staff and volunteers are on hand, eager to help make this a profitable and successful event for your nonprofit.

The competition for donors in today’s economy is fierce. Attracting one-time donors presents its own challenges, but forming relationships with, and securing donations from major gift givers is a whole other level of fundraising.

Kelley Unger – Director, Discovery Society, Discovery Institute, Center for Science and Culture The Discovery Institute, based in Seattle, WA, is like many nonprofits in that we are constantly looking for ways to automate our administrative processes, simplify tasks and do more with minimal resources so we can free up staff and volunteers to focus…