Archive for June 2016

Whether it’s a fundraising request or business promotion, the rule-of-thumb has always suggested that middle of the week was best for sending emails. The logic is pretty sound: more people are near a computer from Tuesday to Thursday, making it the most likely time for them to open, read and act on your message. Nowadays, with…

By now, we’re sure you’ve noticed that Google is displaying key information right in its search results for many terms. For example, if you search for “how to tie a tie” on Google, you’ll get a list of instructions without having to click on any links. This is called the Featured Snippet Box, and it has been…

It’s right in the name – major donors are a major priority for nonprofits! While different organizations will have their own standards for what is considered a major donor, the goal fundraisers have is the same: to identify the supporters with the most potential and work with them to maximize their contribution. Whether your nonprofit considers…

It’s easy to get excited about implementing a new piece of fundraising software for your organization. Finding and implementing the right tool can help your nonprofit work more effectively and accomplish more for your important cause. However, user adoption on your team is a crucial piece of the puzzle! After all, how impactful will the new features…