Archive for November 2014

Welcome to my second Tool Tips Tuesday post, a new monthly segment, where I introduce you to three of my favourite tech tools. At Causeview, we understand how hard it is to come up with interesting and novel ways to cut through the online noise, and measure the impact of your social media fundraising efforts.…

During my six-year tenure as the Director of Development with the SPCA, the most important thing I learned was that fundraising strategically does not have to be complicated or expensive.

If you work in the non-profit community (and even if you don’t), you’ve probably heard of Giving Days. If run strategically, Giving Days can be a powerful fundraising tool.  As an example, The Give Miami Day and Silicon Valley Gives were able to raise $3.2 million and $11.4 million respectively. The issue with Giving Days…

Estimated Read Time: 3 mins Why should non-profits employ this fundraising idea? Most people in the fundraising community agree that it’s more fruitful to steward existing donors, then it is to try and find new donors. By creating a campaign targeted at minor donors (including first time donors), you may be able to reduce attrition…