Archive for March 2016

This article was originally pubished at TechSoup Canada.  One of the biggest technology buzzwords in recent years is ‘automation.’ For nonprofits, it’s especially important: with limited resources, being able to handle tasks without manual effort creates additional time for your most impactful work. Automation software and technology is typically thought of as expensive and challenging to…

When we speak with fundraisers, we usually hear that they’re focused on two main tasks: working with their major donors or trying to acquire and steward new donors. But what about those that fall in between? Your nonprofit probably has a sizable group of mid-level donors that you may not be paying as much attention…

As online fundraising continues to grow as a source of nonprofit revenue, your donation form has become a crucial piece of the puzzle. Someone who reaches your website’s donation form clearly has an interest in giving, but that doesn’t mean they will follow through and complete the process. While some potential donors will always fail to convert,…

You may have noticed a big trend on Twitter last week: the #GIFParty. Recently, Twitter launched a new capability to search through and post thousands and thousands of GIFs – those five-to-ten second videos that often make up some of the most popular Internet memes – and created a ton of excitement with their #GIFParty…