Archive for September 2016

Once you’ve had a chance to meet with your donor and present your major gift pitch, it comes time to follow-up and close the donation. On rare occasions, your donor will be ready to commit on the spot, but usually extra attention is needed. Luckily, if you’ve identified the right prospect, built trust, presented your…

In the digital age, the fundraising email has become one of the most common tactics that nonprofits use to generate revenue. As organizations continue to rely more and more on email, it becomes more and more important to get it right. With that mind, here are the five email marketing tactics you should always be using! Attention-grabbing…

Whether your role falls into nonprofit marketing, fundraising, executive leadership, or elsewhere, you already know the importance of social media. Today, organizations use social networks like Twitter, Instagram, LinkedIn and Facebook to spread key messages, engage supporters, promote events, and so much more. As these platforms continue to grow and evolve, many of us are…

Yearly, Salesforce Research speaks with 2,200 IT leaders and Chief Information Officers to learn about their goals, priorities, and needs when it comes to digital technology. The report is full of important insights for nonprofit technology managers and executives.We recommend you download it here. In the meantime, we’ve picked out some key highlights that your organization…