Archive for April 2017
How to ace the first advancement appeal to new alumni
The first impression is often the most important, and that can certainly be the case with an advancement appeal. Advancement teams often interact with students, but it is once they have graduated that they become a strong donor prospect. As such, the first appeal sent to the new alumni can be vital. Whether by mail,…
Read MoreRaising more money with discounted fundraising event tickets
(This article was originally published on the iATS Payments blog. Read the complete post here: A Guide to Raising More Money With Discounted Event Tickets.) For many nonprofits, fundraising events play a key role in revenue generation. Whether it’s a single major event, a series of smaller ones, or a whole portfolio, nonprofits often rely on…
Read MoreHow to maintain quality alumni data after graduation
It’s no secret that effective donor management relies on the data you collect. For universities and colleges, the ease of gathering this student and alumni data fluctuates. Data is abundant when a student applies to a school, and for all the courses and programs they enroll in. But after graduation, it is common to see access to information…
Read More3 strategies for re-engaging your alumni
Universities and higher education institutions rely on their alumni for long-lasting support. In the digital age, this has become more complicated. As direct mail lags in popularity with younger alumni, advancement professionals must rely on email campaigns. While they are more likely to reach prospects through this medium, it can be difficult for a message to grab…
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