Archive for August 2017

The major gifts officer plays a crucial role in higher education advancement. While some advancement team members work on large-scale strategies to reach and appeal to large groups, major gift officers must be a lot more specific in their tactics. In many cases, this involves formal meetings with alumni and other supporters. The first of which is needed…

Advancement initiatives most commonly target your school’s alumni, but what about your current students? They may have different motivations, but that doesn’t mean they can’t be activated, especially with on-campus events. Here, we look at why it may be worthwhile for your advancement team to explore exciting campus events to get your students involved: What…

Higher education donors can give for a variety of reasons, but research shows that there are some common types of projects that motivate them more than others. While your advancement team should focus on creating overall impact for your school, it can be useful to know the areas that are likely to get constituents engaged.…

We recently explored the social media channels you were most likely to find your school’s alumni on, and unsurprisingly, the answer was Facebook. In fact, 84% of those between the ages of 30-49 are active there. But Facebook users know that the website, on any given day, can be filled with so much content from…

With the prominence of online giving today, the advancement donation page on your school’s website has become vital. But after all the work that goes into engaging and stewarding supporters, it’s important that your website has everything it takes to convert them. Here, we look at what makes a donation page perform as well as…