Archive for September 2017

There are several components to a successful fundraising event. Revenue generation is always a top priority, but engagement, public relations, and supporter excitement are all important as well. It can be straightforward to reach for these objectives with those who are able to attend. But don’t forget that you can achieve many of these goals…

You’ve succeeded in hitting your advancement campaign goals and are ready to turn the revenue into impact for your school. Your organization has a long list of goals you hope to achieve, and now have the funds to select a key project. After weighing multiple options and preferences, a consensus forms around a one priority to take…

You’ve probably heard marketing experts talking about A/B testing, and there’s a good reason why – especially for your school’s advancement campaigns! If you’re not familiar with it, A/B testing means changing small aspects of an email to see if it impacts its performance. Some premium email tools will automate A/B testing for you. The…

If you’re a Facebook user – and most of us are, nowadays – you’ve probably heard and seen a lot about Facebook Live video streaming. But have you considered how it could help the advancement initiatives at your school? In case you aren’t familiar with it, Facebook Live lets users broadcast video in real-time from…